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White Glory elephant emblem WHITE GLORYA Precious Choice
Brand Colour System

Obsidian, antique gold and ivory.

Taken directly from the White Glory crest. Black and gold read as royal and premium to Indian buyers, from the middle class to the elite; ivory carries the white elephant and keeps the palette clean. Each house adds one jewel tone.

Parent House · White Glory

Obsidian#0C0A08Backgrounds, header

Ebony#15120EPanels, strips

Royal Gold Foil#8C6A32 → #EAD08CHeadlines, CTAs

Antique Gold#C9A24ARules, icons, labels

Ivory Pearl#F5EFE3Paper sections

Tusk Silver#B7B0A4Body text on dark

Bvril · Skincare

Aubergine Noir#1F181C

Rose Gold#C99A86

Xeju · Hospitality & Home

Lotus Blush#F7EEE6

Orchid Plum#7E2A78

Lotus Saffron#E9821E

White Glory Labs · B2B

Lab Ivory#F5EFE3

Bronze Ink#8C6A32

Proportion on every page · 60 / 25 / 10 / 5

Obsidian 60%, ivory 25%, gold 10%, house jewel tone 5%. Gold is for lines, headlines and the primary button only; it loses its value when used as a background fill.

Typography

CINZEL for labels and the wordmark, echoing the engraved crest. Cormorant Garamond for headlines. Jost for body copy and forms.

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